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Salish Sea Sentinel | December 10, 2022

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Snuneymuxw fashion house debuts new collection, music

Snuneymuxw fashion house debuts new collection, music

Photos courtesy VFW.

The Snuneymuxw fashion house Ay Lelum has released a new collection as their clothes hit the runways at two Vancouver fashion weeks. 

Ay Lelum-The Good House of Design’s Spring/Summer 2020 line is titled Nan ch’ uw’ nu stli~I Love You/ I Hold You Dear and is inspired by love, beauty and healing. 

The line debuted at Vancouver Fashion Week on Oct 12, and was featured again during Vancouver Indigenous Fashion week on Nov 23. 

The ready-to-wear and couture pieces ranged from flowing red floral gowns and capes to breezy spring dresses, skirts and tops. 

Garments in the collection featured a red and blue-heavy colour palette featuring blended Coast Salish hummingbird and flower designs. 

As always, the sisters behind the line Aunalee Boyd-Good and Sophia Seward-Good utilized family artwork from their father William. 

 “The flower designs and roses signify the Coast Salish Flower of Life, and according to our father … these were commonly used in Traditional Coast Salish art on textiles and in wood,” the sisters said in a written statement. 

“The flower of life signifies the creation of beauty itself, and honors our bringers of life and our matriarchs.” 

During their showcase at Vancouver Fashion Week on Oct 12, the sisters debuted new recordings featuring traditional music to honour the other prevalent symbol in the collection —the hummingbird. 

“Our original songs call to the hummingbird and celebrate its arrival, bringing good medicine and healing,” a statement said. 

“Our music is remixed by Rob The Viking and also features our family group, Footprints of the Wolf. “ 

More information about the showcases can be found at, on Instagram at @aylelum or at